Shiroi Koibito Rebrand

As the ongoing problem of deforestation became increasingly concerned by corporations and the public, it is important for SHIROI KOIBITO, the leading product in the Japanese food industry to establish a more sustainable public image and make some changes to the Earth where everybody lives on.The goal of this rebranding initiative is to craft a more sustainable, globally-oriented, and cost-effective iteration of “Shiroi Koibito.” The iteration addresses this global issue by introducing a type of more sustainable and minimal packaging and adopt a modern, visually-engaging identity.