Eye Eye Eye Eye Eye Eye
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Eye Eye Eye Eye Eye Eye

BODA logo

is a character created out of an interest in how eyes serve as a key feature in defining a character. Inspired by Japanese manga culture, BODA explores the expressive potential of eyes as a focal point of identity across different settings and narratives. BODA (보다) translates to ‘to see’ in Korean. Alluding to this meaning, the audience experiences a sense of ‘gaze’ when looking at the character. This conveys an interesting yet playful idea about how a normal, inanimate scene or environment can be imbued with a sense of aliveness simply by adding the BODA eyes.

BODA Product Image

Development of BODA

Ideation Sketch Final

BODA Types

gold BODA

Gold BODA

Olive-Green BODA

Olive-Green BODA

Silver BODA

Silver BODA

Dust-Pink BODA

Dust-Pink BODA

Aqua BODA

Aqua BODA

Destroyed BODA

Maybe something Destroyed..?


more BODAs coming soon...

Boda is on...

Earth BODA

Earth

rock BODA

Rock

Disney BODA

Disney Promo

Cup BODA

Cup

Plate BODA

Plate

Rihanna BODA

Rihanna's Instagram



Do you feel the gaze? Does the existence of BODA make the object or scene alive?

Move BODA!

tree chalk face