Vivienne Westwood Brand Today
Today, Westwood’s designs are worn by many celebrities such as Rihanna, Dua Lipa, Harry Styles, and K-pop idols. The pearl Orb necklaces especially became a huge trend, especially in the early 2020s among younger consumers. The Vivienne Westwood brand has expanded worldwide, with flagship stores in major fashion capitals such as Los Angeles, New York, Tokyo, London, Paries, Shanghai, and many more.
Signature Design Elements
The signature design elements of Vivienne Westwood’s work include the iconic Orb logo. Another prominent feature of her designs is the use of layered, draped fabrics in clothing. Westwood’s collections also often feature check prints, particularly the Scottish tartan, which she famously popularized in the fashion world. Punk-inspired accessories further enhance her designs, incorporating elements like safety pins and chains to challenge traditional notions of beauty and fashion. Together, these distinctive elements create a bold, rebellious punk image of a brand.
Continuation of the Vivienne Westwood Brand After Her Passing in 2022
After Vivienne Westwood’s passing in 2022, the brand continued to evolve while staying true to its punk origins under the continued leadership of her husband, Andreas Kronthaler, who took over as a creative director. His long-time partnership with Westwood allowed him to carry on her rebellious, avant-garde, punk-inspired aesthetics. The brand has been involved in collaborations such as the recent partnership with Palace, a London streetwear brand. Moreover, Vivienne Westwood’s designs have evolved from heavily punk-inspired, disruptive, rebellious clothing to more wearable styles, making them more suited for daily life. Their clothing has become more polished and practical for modern life over time. Despite her passing in 2022, the Vivienne Westwood brand remains powerful and influential in the fashion industry.